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Product Feature
Marketing Videos
I directed and edited this feature-specific video, in addition to building and animating the graphics in Adobe Illustrator and After Effects. Amy Hilliard wrote the script.
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Understanding Services
Marketing Videos
This short, direct video explores the importance of services for hardware customers. I directed and edited the video, and Darrin Stock authored the script.
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Golf Scoring
Case Study Videos
Visiting this golf association during the midst of a major tournament was an incredible experience. I filmed and interviewed the key speakers. I also edited the final piece together.
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Motion Graphics (Pt 1)
Marketing Videos
For this video, I created 3D-like motion graphics sequences in After Effects using photography assets as a foundation. I also filmed speakers to merge with the motion graphics, adding a mixture of visual elements.
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Motion Graphics (Pt 2)
Marketing Videos
For this video, I created 3D-like motion graphics sequences in After Effects using photography assets as a foundation. I also filmed speakers to merge with the motion graphics, adding a mixture of visual elements.
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Mobile Computer Launch
Marketing Videos
The goal of this product launch video was to cover the features and associated benefits of a new mobile computer. I wrote, directed, and filmed this video. I edited it in collaboration with Steve Straney.
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Industrial Printers (Pt 1)
Marketing Videos
In the first part of this product launch set, a new series of industrial printers take the stage. The company history and reliability of the products were key selling points for this video. I wrote, directed, filmed and edited this video.
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Industrial Printers (Pt 2)
Marketing Videos
In the second part of this product launch set, the product managers were interested in communicating the powerful performance of their new industrial printers. I wrote, directed, filmed and edited this video.
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Chocolate Factory
Marketing Videos
This video showcases the artistic side of Theo Chocolates in Seattle. Mark George (www.rockettoantares.com) and I were invited to film the Theo team as they constructed a theobroma cacao (the tree that produces cocoa seeds). Visit www.theochocolate.com to purchase the company’s delicious treats.
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Wearable Printers (Pt 1)
Marketing Videos
Launching a unique printer requires a unique video. Straight-forward speakers combine with shots of the product in its environment in this product launch piece. I wrote, directed, filmed and edited this video.
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Wearable Printers (Pt 2)
Marketing Videos
In the second part of this product launch set, the product managers wanted to focus on a key message: speed. This video showcases the main messages and imagery around this topic. I wrote, directed, filmed and edited this video.
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Fresh Pasta (Pt 1)
Case Study Videos
In the first of this two-part case study, the customer shares his business concerns and the benefits that better technology yielded. I interviewed speakers, filmed, and edited this video.
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Fresh Pasta (Pt 2)
Case Study Videos
In the second of this two-part series, the customer explored his decision to select key technology components. I interviewed speakers, filmed, and edited this video.
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Airport Assistance
Case Study Videos
Telling the story of wheelchair assistance in the Memphis airport was both moving and interesting. For this video, I interviewed key speakers, filmed all of the footage, and edited the final piece.
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Better Food Traceability
Case Study Videos
Getting the California orange from the fields to the kitchen isn’t easy, but this citrus grower has mastered the skills. I interviewed key speakers, filmed, and edited this video.
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Visual Effects & Graphics
Marketing Videos
This fast-paced, fun product launch video was put together in collaboration with Mark George (founder of Rocket to Antares). We used extensive green screen work to capture foreground elements and composited in AfterEffects. I used Adobe Illustrator to create the typography and icon graphics, Red Giant Knoll Light Factory for lens flares, and Trapcode Particle [...]
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Marketing Comparison
Marketing Videos
When a global hardware manufacturer wanted to show how their latest scanner compared to the competition, I directed and edited this brief piece. Ryan Galloway wrote the script for this video.
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Rebuilding after Katrina
Case Study Videos
When a construction firm and a hardware manufacturer wanted to illustrate the positive impact of data on hurricane victims, they leveraged this video case study. I interviewed, filmed, designed and edited this spot.
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Surviving the Recession
Case Study Videos
When a global hardware manufacturer needed to explain a complex solution, this video case study fulfilled the need. With a to-the-point, entertaining approach, this case study communicates a warehouse’s real-world, measurable benefits that arrived from a technology solution. I interviewed, filmed, designed and edited this spot.
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Corporate Magazines: Cover Article
Feature Writing
In Realtime e-Magazine (online readership: 20,000), I ghost-authored an article from an industry expert’s perspective. The article relays a personal anecdote that explains how constant technology repairs often cost more than replacements – a key message for global hardware manufacturers. Article: I was somewhere in the middle of Montana when it happened, on a bitterly [...]
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Industry Magazines: Customer Case Study
Feature Writing
With a global distribution, ArcNews Magazine (readership: 600,000) is one of the largest publications for geographic information system (GIS) users. My goal was to write an article that communicated the value of a national software company’s products. Successfully reaching a giant audience, the article peaked interest with a testimonial from a current customer. Article: As [...]
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Corporate Magazines: Feature Article
Feature Writing
For Realtime Magazine (print readership: 40,000), I wrote an article that demonstrated the real-world safety benefits of direct parts marking, as shown by the US Coast Guard. This article provided the sales team of a global high-tech manufacturer with collateral that spoke directly to their target audience. Article: Beyond the banks of the Albemarle Sound, [...]
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B2B Publications: Customer Case Study
Feature Writing
In UIM Magazine (readership: 40,000), I wrote an article that communicated how a prominent wastewater district once managed all work orders by hand. After demonstrating the obstacles, the article focuses on the advantages that derived from moving to a paperless system. Article: Tony Bisson remembers the days when his wastewater district relied on what he [...]
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Custom Brochures: National Nonprofit
Magazine Design
When a national science nonprofit needed to disseminate cougar identification details to the public, I developed a concise field guide that leveraged visual graphics and clear descriptions. This made it easy for the audience to identify differences among species and readily identify cougars in the wild.
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Corporate Magazines: Online Publication
Magazine Design
As the editor, designer and writer of three issues of the electronic Realtime Magazine, I designed a professional publication that consolidated sales-critical assets: articles, case studies, videos, white papers and webinars. The multimedia magazine received praise as a highly effective sales and marketing tool.
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Marketing Brochures: Product Launch
Magazine Design
When a leading supply chain company needed to draw awareness to a major mobile computer product launch, I wrote and designed two eight-page print publications that were included in two sequential issues of Integrated Solutions Magazine (readership: 50,000). Reaching the right audience, these brochures included editorial copy and advertisements that explored the benefits of the [...]
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Custom Publications: Science Magazine
Magazine Design
When I designed eight issues of the digital magazine Wild Cat News for a national science nonprofit, our goal was to establish the organization as the source for cougar science. Today, with the help of its world-renowned scientists, the website, and the publication, this national nonprofit sees the credibility it deserves; the directors are often [...]
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